Language: the language in this ad connotes that if you read this mag then you will get an extra step to been muscly also its saying about ways too look great, this is a good this because it might higher someones confidence.
Ideology:the goal that this mag is trying to achive with you buying is that its trying to make you look and feel the best you can due to the title of 'Mens Health'.
Representation: the representation on this mag is good as it has a sterotypical woman getter so thatll think that if you buy this mag then you will be a woman getter.
Institution: the institution is 'Mens Health'
Audience:the target audience is men as it says 'Mens' 'Health' .